Wholesale

“ Our homes are temples - sacred places we design as our own personal sanctuaries, places that express everything we want the world to know about us, about our tastes, our lifestyles and our individual creative expression. ”

-Tony Perez, co-Founder

Operating in the space between the disciplines of art & perfumery, Belle Fleur New York is a luxury brand dedicated to creating beautiful and provocative sensory experiences. We are interested in promoting a perfumery that makes connections to place, history and nature with the belief that modern perfumery should be less revolutionary and more evolutionary in process - where a respect for nature, its raw materials and the art of fine craftsmanship are the foundation of our brand values.

Our goal is to create original fragrances that invoke the unexpected. Our design process is deeply rooted in concept and narrative, with a philosophy that centers around the beauty of fragrance and what it can bring to the spaces we inhabit - a beauty that can only exist when the narrative and the raw materials tell the story together. We believe that the spaces we inhabit are personal expressions of who we are as individuals and that fragrance for the home can, and should, be elevated to the level of fine perfumery.

Founded in 2008 by designers Tony Perez and Meredith Waga Perez, our Maison Collections are not ‘home fragrances,’ but rather ‘fine perfumes’ for the home. Our diverse backgrounds in architecture, fashion and flowers, inform our rigorous process of consistently challenging conventions by looking deeper into the notion of how we live as individuals. Our narrative-driven approach has allowed us to collaborate with some of the most talented and accomplished perfumers in the business to create beautifully designed olfactory art that is meaningful and memorable.

We have built the Belle Fleur brand to be synonymous with style, luxury and a sophistication that is underscored by a classic, refined elegance. We express our design values through each and every product we make and we abide by the highest levels of fine, classic perfumery where attention to structure, quality of raw materials and skilled artisans are at the core of what we do.

The Belle Fleur brand has proudly won numerous awards including the prestigious 2014 Rising Star Award from The Fashion Group International for Beauty & Fragrance Entrepreneur. In addition, the Belle Fleur collections have been The Fragrance Foundation finalists for 2008 & 2013 Interior Scent Collection of the Year and Belle Fleur was named “Best Home Fragrance Brand of 2013 & 2014” by one of the leading perfume blogs in their annual ‘Best of Scent’ awards.

Founders & Creators

Meredith Waga, founder of New York City’s acclaimed Belle Fleur, has spent years surrounded by the heavenly fragrance of the world's most exquisite flowers. Her experience in fashion design included stints with some of the top couture houses in the world. It was during a period of study in Paris that she came to fully understand the strong but ethereal connection between nature and fragrance. Capturing the ephemeral beauty of a bouquet, of a freshly snipped flower and of the emotions they evoked, became her obsession.

Tony Perez spent his youth traveling the world, being captivated by each distinct culture and forming his appreciation for rare and uncommon treasures. The son of a diplomat, he grew up in South America, Europe and the Middle East, exploring at every opportunity. Having trained as an architect, his interest in fragrance piqued when designing a project that required ambient scenting. Realizing the potential impact of fragrance on our personal environments, he immersed himself into the world of scent and found the perfect partner in Meredith.

Awards & Recognition

2014 Winner - Fashion Group International ‘Rising Star’ for Fragrance/Beauty Entrepreneur.
2013 Finalist - Fragrance Foundation Award for Interior Scent Collection of the Year - Sa Majesté Collection.
2013 Best Home Fragrance Brand - CaFleurebon (top 5 perfume blog) The Best Fragrances of 2013.
2013 Best New Products Award, Ex•tracts NYIGF - Packaging Category.
2013 Finalist, runner-up - Fashion Group International ‘Rising Star’ for Fragrance/Beauty Entrepreneur.
2008 Finalist - Fragrance Foundation Award for Interior Scent Collection of the Year - Exotic Wood Collection.