our philosophy


Our inextricable connection to flowers inspired the creation of our fragrances at Belle Fleur.

Fragrance has the ability to transform our moods, to touch our emotions and to reach deeply into the recesses of our memory. Our sense of smell is so powerful that a particular scent may trigger a flood of long-lost memories and emotions, connecting you to a person, a place or an object with incredible clarity.

We create our fragrances with the notion of this “emotional connectivity” - the deeply personal link that scent has to our own histories. We created our brand because, within the intricate fabric of fragrances that we weave, we hope you will find the one trigger that launches your senses to a time or place of joy in your lives.
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