about us

Belle Fleur New York is an award-winning, luxury fragrance house focused on creating unique olfactive experiences that redefine how we think about interior spaces. Founded by designers Tony Perez and Meredith Waga, their Maison Collections are designed as luxurious, modern perfumes for the home. Passionate about quality and with a design history rooted in architecture, fashion and perfumery, our philosophy centers around the beauty of fragrance and what it can bring to the spaces we inhabit - a beauty that can only exist when the narrative and the raw materials tell the story together. Our creations consistently challenge conventions, looking deeper into ideas of spatiality, transformation, balance and how we live as human beings, to create more a more meaningful and memorable sensory experience.


Widely considered a trendsetter in the art of floral design, Meredith Waga, founder of New York City’s acclaimed Belle Fleur, has spent years surrounded by the heavenly fragrance of the world's most exquisite flowers. Her early training and experience in fashion design included stints with some of the top couture houses in the world. It was

during a period of study in Paris that she came to fully understand the strong but ethereal connection between nature and fragrance. Capturing the ephemeral beauty of a bouquet, of a freshly snipped flower and of the emotions they evoked, became her obsession.

Tony spent his youth traveling the world, being captivated by each distinct culture and forming his appreciation for rare and uncommon treasures. The son of a diplomat, he grew up in Ecuador, Belgium, Switzerland and Turkey, exploring at every opportunity. Having trained as an architect, his interest in fragrance piqued when designing a project that required ambient scenting. Realizing the potential impact of fragrance on our personal environments, he immersed himself into the world of scent and found the perfect partner in Meredith.

To learn more about us, click the link below:
Perfume Magazine | Interview

Scentsnob | Interview

Behind the Bottle | Interview

Perfume Magazine |  Review Oct 2012